Marketing Guidelines for UL Solutions Customers With Product, Process, Facility or System Certifications

UL certification is a valuable marketing tool that tells your customers that your product, process, service or company has successfully met stringent requirements.

We are happy to provide guidance on how best to promote your UL certification. Our Certification Achievement Kit demonstrates marketing and promotional concepts to help you best represent your UL certification. Download the kits below:

English
Japanese
Korean
Portuguese
Simplified Chinese
Spanish
Traditional Chinese

We also offer a Component Recognition Kit to assist with components or materials that have achieved UL Component Recognition.

English
Japanese
Korean
Portuguese
Simplified Chinese
Spanish
Traditional Chinese

These kits offer clear direction and examples to promote your certification in accordance with our guidelines. We encourage you to review the information below.

If you are uncertain of whether your promotional content falls within the guidelines, we invite you to contact UL Solutions for a review of your material. For further assistance, please contact your local UL Solutions customer service team.

General Guidelines for Marketing UL Certifications

Product, system, process and facility certification Mark usage general marketing guidelines and rules:

  • Make sure that any UL Mark or promotional badge used in advertising, promotion or packaging is consistent with the certification that has been issued by UL Solutions to you. For example, the certification Mark used in advertising, promotion or packaging must match the certification Mark appearing on your product. The only exception is when you are enabled to use a promotional badge.
  • Correctly indicate whether a product, system, process or facility is UL Certified, Listed, Classified, Performance Verified or Recognized. Alternatively, if a product, system, process or facility is certified to the requirements of a specific country or region, make sure to use the appropriate UL Mark to indicate the geographic scope of a certification.
  • Any advertising or promotional references to UL Solutions must be complete and accurate.
  • References to UL Solutions can be made only once you are authorized by us to use the appropriate UL Mark or promotional badge.
  • UL promotional badges are used exclusively for certification programs utilizing the enhanced and smart version of our Marks. If a product is carrying the legacy version of a UL Mark, use of a promotional badge for any purpose is prohibited except under certain circumstances. Alternatively, if a product is carrying an enhanced UL Mark, use of a legacy UL Mark in advertising, promotion or packaging is prohibited.
  • The UL Mark or promotional badge may never appear more prominently in any promotions or packaging than the company or brand name associated with the product, system, process or facility.
  • The UL symbol and any words used to describe a UL certification must be large enough to be clearly legible.
  • Promotional materials, advertising and packaging should only illustrate product, process or system uses that are consistent with a UL certification. Do not create a misleading impression as to the nature of UL Solutions findings in any promotional or advertising material.
  • If UL certification is withdrawn for any reason, remove all references to UL Solutions, UL and UL certification from your advertising, promotions and packaging, and discontinue any further use of any associated UL Solutions references, UL Mark or promotional badge.
  • No degree of acceptability, or level of safety or protection should be implied in promotional materials of a UL certified product, system, process or facility.
  • Products, systems, processes or facilities simply evaluated to UL Standards or certified to UL Standards by other organizations are not eligible to use any UL Mark or promotional badge for any purpose. Do not use any UL Mark or refer to UL Solutions in advertising, promotions or packaging for products, systems, processes or facilities that are not UL certified.

In Scope and Out of Scope Uses of Marketing UL Certifications

  • UL Marks or promotional badges can be used in marketing collateral, advertising, social content, internal and distribution chain communications, product catalogs, websites, news releases, point-of-sale, trade shows, and imagery promoting a UL certified product, system, process or facility.
  • Do not use any UL Mark, promotional badge or reference to UL certification on company stationery, email signature block, business cards, signs or vehicles, or within internet domain names or company names. Use of these references on such materials could incorrectly imply more than a third-party certification relationship between your company and UL Solutions, or incorrectly imply that all of your products, systems, processes or facilities have been certified by UL Solutions.
  • Ensure that any marketing claims based solely on the declaration of a manufacturer cannot be misconstrued as attributes evaluated as part of a UL certification. Avoid placing self-declared marketing claims in close proximity to any UL Mark or promotional badge. It’s important that buyers and users clearly understand that self-declared marketing claims are outside the scope of UL’s certification.
  • If some products, systems, processes or facilities featured in a website, brochure, ad or catalog have earned a UL Mark or UL certification but others have not, you must ensure the wording and placement of UL Solutions references make it clear which have and which have not been certified by UL Solutions.
  • Do not use a UL Mark or promotional badge in general advertising or promotional material to suggest that noncertified products, systems, processes or facilities have, in fact, been certified.
  • UL Mark or promotional badges for a system, process or facility certification may not be used in association with products or to imply that any products have been certified.
  • Use or promotion of a UL letter report or test report requires written authorization from UL Solutions.

UL Mark Color and Artwork

  • To display the UL Mark, you may use red (PMS 200 or equivalent), black on a light background or white on a dark background. Make sure to use one color for all elements of the UL Mark. Promotional badges will be delivered in an acceptable color palette. No other colors are acceptable for promotional badges.
  • Do not try to reproduce the UL Mark or promotional badge. Only use authorized artwork files provided by UL Solutions.

ADDITIONAL MARKETING GUIDANCE FOR SPECIFIC UL CERTIFICATIONS

UL Certified Mark and Promotional Badge for Products

The UL Certified Mark for products is part of the enhanced Mark system. This system consists of the UL Certified Mark plus special promotional badge. The UL Certified Mark can be used for products certified under the UL Solutions Listing and Classification services and for UL certifications for certain geographies. Any UL certified product currently carrying a UL Listed, Classified or Performance Verified Mark for the U.S. and Canada can switch over to the UL Certified Mark and promotional badge system. Also, products carrying the UL Mark for Japan (UL-JP Mark) and the European Union (UL-EU Mark) can also switch to the UL Certified Mark and promotional badge system.

Except in certain limited circumstances, promotional badges may not be used unless a product is also carrying a UL Certified Mark. UL also offers the UL Certified Mark and promotional badge with optional QR codes.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to the UL Certified Mark for Products
Sample Correct Reference Incorrect references
UL Certified Mark. UL Approved.
UL Certification Mark. UL Certification pending.
Certified by UL/UL Solutions. New UL Certification Mark.
This product is certified by UL Solutions. Representative samples of this product have been evaluated by UL Solutions and meet applicable standards. UL QR Mark.
Enhanced UL Certification Mark.
This product has earned the UL Certified Mark.

UL Listed Mark (all variations)

UL Listing means that UL Solutions has tested representative samples of a product and determined that the product meets specific, defined requirements. In some cases, UL Solutions has also evaluated products for compliance to additional requirements including those covering energy efficiency; functional safety; use in gas-fired equipment and marine environments; and use in plumbing, security and signaling applications. Ensure that any marketing references address when your product meets these additional requirements.

For packaging, the appropriate variation of the UL Listed Mark may be used alone as long as the product (as opposed to any Listed component in or connected to the product) bears the complete UL Mark. Except in certain limited circumstances, products using any variation of the UL Listed Mark are ineligible to use a promotional badge.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Listing
Sample correct references Incorrect references
UL Listed. UL Approved.
UL Listed to Canadian safety standards. UL Listing pending.
This product is Listed to applicable standards and requirements by UL Solutions. UL certification pending.
This product is Listed by UL Solutions. Representative samples of this product have been evaluated by UL Solutions and meet applicable safety standards. UL tested.
This product has earned the UL Listed Mark. Meets UL/UL Solutions requirements.

UL Classified Mark (all variations)

UL Classification typically means that UL Solutions has tested and evaluated samples of a product with respect to certain properties of the product. UL classifies products to:

  • Applicable requirements
  • Standards of other organizations

It is important to use the UL Classified Mark accompanied by a statement indicating the specific scope of the Classification. For packaging, the appropriate variation of the UL Classified Mark may be used alone as long as the product bears the complete UL Classified Mark. Except in certain limited circumstances, products using any variation of the UL Classified Mark are ineligible to use a promotional badge.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Classification
Sample correct references Incorrect references
This product is Classified by UL Solutions as to (property or properties of product tested) only. [Include control number or file number] UL Approved.
UL Classified. See complete marking on product. [Include full marking on product] UL Classified. [Without any reference to the scope of the UL Classification]
This product is Classified by UL Solutions. Representative samples of this product have been evaluated by UL Solutions and meet applicable safety standards. This product is Classified by UL/UL Solutions. [Without any reference to the scope of the UL Classification]
Classified by UL Solutions to [appropriate national or international standard]. UL Classified. [Without reference to the complete Classification marking on the product or packaging]
UL Classified. See complete marking on product. [Include full marking on product] This product is UL Classified. [Without any reference to the complete Classification Marking elsewhere on the promotional piece]
UL Classification pending.
UL certification pending.
UL tested.
Meets UL requirements.

UL Recognized Component Mark (all variations)

UL Component Recognition means that UL/UL Solutions has evaluated components or materials intended for use in a complete product or system. These components are intended only for end-use products that may be eligible for UL certification.

Because UL Recognized Components are intended for specific applications, Marks or symbols using the letters “U-L” can never be used in connection with the advertising or promotion of UL Recognized Components. The appropriate symbol for promoting a UL Component Recognition is the UL Recognized Component Mark. Products using the UL Recognized Component Mark are never permitted to use a promotional badge.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL Recognized Component. UL Approved.
This [component or material] is Recognized by UL Solutions. Representative samples of this component have been evaluated by UL Solutions and meet applicable requirements. UL Recognition pending.
UL certification pending.
UL tested.
Meets UL requirements.

UL Performance Verified Mark

UL performance Verification means that UL Solutions has tested and evaluated samples of a product, typically against a specific performance standard. UL performance Verifies products to:

  • National or international industry performance standards
  • Manufacturer’s proprietary (internal) standards

It is important to use the UL performance Verified Mark only in conjunction with a statement indicating the specific scope of the UL performance Verification. Except in certain limited circumstances, products using the UL performance Verified Mark are ineligible to use a promotional badge.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Performance Verification
Sample correct references Incorrect references
This product is performance Verified by UL Solutions as to [performance standard tested] only. UL performance Verified only.
Performance Verified by UL Solutions to [performance standard used for testing]. UL Approved.
This product is UL Verified. [Without any reference to the complete performance Verification marking elsewhere on the promotional piece]
UL Verification pending.
UL certification pending.
UL tested.
Meets UL requirements.

UL Certified Management System Promotional Badge

A UL promotional badge can be used by customers with a UL certified management systems to promote a certification. A UL Certified Management System badge may never appear on a product, and may not be used to imply that a product has been certified by UL Solutions. The following are guidelines and rules for using the UL Certified Management System promotional badge, and making references to UL management system certifications in advertising and other promotional materials. Please ensure that the text on any promotional badge matches the scope of UL certification.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Management System Certification
Sample correct references Incorrect references
Our [name] management system is certified by UL Solutions to [standard]. UL Approved management system.
Management system certified by UL Solutions with regard to [certification scheme]. Our management system is certified by UL/UL Solutions. [without any reference to the scope of the UL management system certification]
Our management system is Listed [or Classified or Recognized] by UL/UL Solutions.
UL management system certification pending.
Our management system produces UL certified products.

UL Certified Process Promotional Badge

A UL promotional badge can be used by customers with a UL certified process to promote a certification. A UL Certified Process badge may never appear on a product, and may not be used to imply that a product has been certified by UL Solutions. The following are guidelines and rules for using the UL Certified Process promotional badge, and making references to UL process certifications in advertising and other promotional materials. Please ensure that the text on any promotional badge matches the scope of UL certification.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Process Certification
Sample correct references Incorrect references
Our [name] process is certified by UL/UL Solutions to [standard/CFR]. UL/UL Solutions approved process.
Process certified by UL/UL Solutions with regard to [certification scheme]. Process is certified by UL/UL Solutions. [without any reference to the scope of the UL process certification]
Note: If the certification includes a safety or performance level – such as SIL/ASIL/PL for functional safety management process certifications or autonomous safety process certifications – the level and standard must be identified as shown below:

Our functional safety management [autonomous safety management] is certified by UL Solutions to [standard name], achieving SIL/ASIL/PL [x] capability.

 Our process is Listed [or Classified or Recognized] by UL/UL Solutions.
UL process certification pending.
Our process produces UL certified products.
UL certified functional safety management. [without any reference to the safety level or standard used for certification]
UL certified autonomous safety management. [without any reference to the safety level or standard used for certification]

UL Certified Functional Safety Module and UL Certified Autonomous Safety Module Promotional Badges

A promotional badge can be used by customers with a UL certified functional safety module or a UL certified autonomous safety module to promote a certification. A UL Certified Functional Safety Module or UL Certified Autonomous Safety Module promotional badge may not appear on a product using a functional safety certified module or autonomous safety certified module, and may not be used to imply that a product has been certified by UL Solutions. The following are guidelines and rules for using the UL Certified Functional Safety Module or UL Certified Autonomous Safety Module promotional badge, and making references to UL functional safety module certifications and UL autonomous safety module certifications in advertising and other promotional materials. Please ensure that the text on any promotional badge matches the scope of UL certification.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
Our [product/model]’s functional safety module is certified by UL Solutions to [name of standard], achieving ASIL/SIL/PL [x] capability. UL/UL Solutions approved functional safety module [or autonomous safety module].
Our [product/model]’s autonomous safety module is certified by UL Solutions to [name of standard], achieving ASIL/SIL/PL [x] capability. Functional safety module [or autonomous safety module] is certified by UL/UL Solutions. [without any reference to the scope of the functional safety module/autonomous safety module certification or the standard used to achieve certification]
Our functional safety module [autonomous safety module] is Listed [or Classified or Recognized] by UL/UL Solutions.
UL/UL Solutions functional safety module [autonomous safety module] certification pending.
Our functional safety module [autonomous safety module] produces UL/UL Solutions certified products.

UL-EU Mark

UL-EU Mark is intended for use on products destined for the European marketplace. It means that UL Solutions has evaluated representative samples of a product or component and determined that those samples comply with the UL-EU Mark service requirements. Except in certain limited circumstances, products using the UL-EU Mark are ineligible to use a promotional badge. Please refer to the general guidelines for other promotional requirements.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL certified to EN standards and UL-EU Mark service requirements. UL approved.
This product is certified to applicable European (EN) standards and UL-EU Mark service requirements. UL Listed.
This product is certified by UL Solutions. Representative samples of this product have been evaluated by UL Solutions and comply with applicable European (EN) standards and UL-EU Mark service requirements. UL Listed for Europe.
This product has earned the UL-EU Mark. UL-EU Mark certification pending.
UL certification pending.
UL tested.
Meets UL requirements.

UL-JP Mark

UL-JP Mark is intended for use on products destined for the Japanese marketplace. It means that UL Solutions has evaluated representative samples of a product or component and determined that those samples comply with the UL-JP Mark service requirements.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL certified to Japanese standards and UL-JP Mark service requirements. UL approved.
This product is certified to applicable Japanese standards and UL-JP Mark service requirements. UL Listed.
This product is certified by UL Solutions. Representative samples of this product have been evaluated by UL Solutions and comply with applicable Japanese standards and UL-JP Mark service requirements. UL Listed for Japan.
This product has earned the UL-JP Mark. UL-JP Mark certification pending.
UL certification pending.
UL tested.
Meets UL requirements.

UL-MX NOM Mark

The UL MX NOM Mark, a product safety Mark for Mexico, means that UL Solutions has evaluated representative samples of a product and determined that they meet the appropriate safety requirements contained in the Official Mexican Standards (Normas Oficiales Mexicanas or NOM).

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL MX certified to Normas Oficiales Mexicanas (NOM). UL approved.
Certified by UL de México, S.A. de C.V. UL Listed.
This product is certified to applicable NOM standards and requirements by UL de México, S.A. de C.V. UL Listed for Mexico.
This product is certified by UL de México, S.A. de C.V. Representative samples of this product have been evaluated by UL de México, S.A. de C.V. and meet applicable safety standards. UL MX NOM Mark certification pending.
This product has earned the UL MX NOM Mark. UL certification pending.
UL tested.
Meets UL requirements.

UL GS Mark

The UL GS Mark means that UL Solutions has evaluated representative samples of a product and determined that they meet the safety requirements of European standards with German National Differences.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL certified to European safety standards including the German National Differences. UL approved.
This product is certified to applicable German standards and requirements by UL International Demko A/S. UL Listed.
This product is certified by UL International Demko A/S. Representative samples of this product have been evaluated by UL International Demko A/S and meet applicable safety standards. UL Listed for Germany.
The products has earned the UL GS Mark. UL GS Mark certification pending.
UL certification pending.
UL tested.
Meets UL requirements.

UL SNI Mark

The SNI Mark with the UL Indonesia identifier means that samples of wire and cable products have been tested and certified as meeting safety requirements for the Indonesia market.

When using the mark in any advertising and promotion, the SNI Mark may be used alone or it can be used with the UL Indonesia identifier. The UL Indonesia identifier must always be used in conjunction with the SNI Mark and may never be used alone on products, packaging, or any promotion or advertising. All uses of the SNI Mark must be accompanied by the SNI certificate number, e.g., SNI AA-BBBB-YYYY and a reference to LSPr-053-IDN , UL’s KAN-issued registration number.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
UL certified to Indonesia safety standards. UL approved.
UL certified for Indonesia. UL Listed.
This product is certified by UL Solutions to applicable standards for the Indonesia market. UL Listed for Indonesia.
This product has earned the UL SNI Mark. UL SNI Mark certification pending.
UL certification pending.
UL tested.
Meets UL requirements.

D Mark

The D Mark, a safety mark for Denmark, means that UL Solutions has evaluated representative samples of a product and determined that they meet the safety requirements of European standards with Danish National Differences.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
D Mark certified to European safety standards including the Danish National Differences. UL approved.
This product is certified to applicable Danish standards and requirements by UL International Demko A/S. UL Listed.
This product is certified by UL International Demko A/S. Representative samples of this product have been evaluated by UL Solutions and meet applicable safety standards. UL Listed for Denmark.
This product has earned the D Mark. D Mark certification pending.
UL certification pending
UL tested.
Meets UL requirements.

ULC MARK (ALL VARIATIONS)

The ULC Mark is nationally recognized in Canada and appears on many types of products, including building materials and fire protection and suppression products. It indicates compliance with Canadian standards.

Products using any variation of the ULC Mark are ineligible to use a promotional badge.

Please review the General Guidelines for Marketing UL Certifications for other promotional requirements.

References to UL Component Recognition
Sample correct references Incorrect references
ULC Listed ULC approved.
ULC Listed to Canadian safety standards. ULC Listed pending.
This product is ULC Listed to applicable standards and requirements by UL Solutions. ULC certification pending.
This product has earned the ULC Listed Mark. ULC tested.
Meets ULC requirements.