We encourage you to communicate to the marketplace your connection to UL. If you are a company participating in the SPIRE™ qualification program, you can promote this information in your company’s marketing materials. If you are a SPIRE™ qualified assessor, make sure to share this as one of your professional credentials. These guidelines will help you use any references to UL and the SPIRE™ qualification program accurately.

General Guidelines

• Make sure to follow all in-scope and out-of-scope uses for marketing references to UL and SPIRE™ defined in these guidelines.
• SPIRE™ qualified companies may use references to UL and the SPIRE™ program only while they participate in the program. SPIRE™ qualified assessors may use references to their UL qualification only while they maintain that qualification.
• Use any references to UL and SPIRE™ only in conjunction with the SPIRE™ qualification program. Make sure all references are accurate and specific.
• Make sure that any references to UL and SPIRE™ are smaller than your company and brand name or logo.
• Individuals who simply meet the criteria of our SPIRE™ qualification program without being formally qualified by UL are not eligible to make references to UL or to SPIRE™.

In-Scope and Out-Of-Scope Uses and References to Ul And Spire™

SPIRE™ Qualified Assessors

• We encourage you to share your SPIRE™ qualification in text only on your personal business card and in your resume, email signature and personal social channels to promote your capabilities.
• Do not refer to UL or SPIRE™ on vehicles, clothing, printed or digital letterhead, or in internet domains or web URLs.
• Do not refer to having a level of expertise related to your SPIRE™ qualification.
• Do not use the UL enterprise logo or any other UL Mark to promote your SPIRE™ qualification.
• If you are no longer qualified by UL, please immediately remove all references to UL and SPIRE™ from your business card, social media profiles and sites, and all other uses.
• Do not use any UL report, letter, certificate or any other documentation in marketing or promotions.
• You may refer to yourself as a SPIRE™ qualified assessor. Use the exact capitalization with the trademark symbol as it appears here.

SPIRE™ Qualified Companies

• We encourage you to mention your company’s qualification to participate in the SPIRE™ program in your marketing collateral and social channels to promote your employment of SPIRE™ qualified assessor personnel. Refer to your company qualification in text only.
• Do not refer to UL or SPIRE™ on company business cards, in company email signatures or on company letterhead.
• Do not refer to UL or SPIRE™ on vehicles, clothing, printed or digital letterhead, or in internet domains or web URLs.
• Do not refer to UL or SPIRE™ unless UL has designated your company as a SPIRE™ qualified company and you employ SPIRE™ qualified assessors.
• Do not use the UL enterprise logo or any other UL Mark to promote your SPIRE™ qualification.
• Immediately remove all references to UL and SPIRE™ from company marketing collateral, social media sites and all other uses if any of the following occur:
  • Your company no longer participates in the SPIRE™ Qualification Program.
  • Your employees are no longer SPIRE™ qualified assessors.
  • You no longer employ SPIRE™ qualified assessors.

• Do not use any UL report, letter, certificate or any other documentation in marketing or promotions.
• You may refer to your company as a SPIRE™ qualified company. Use the exact capitalization with the trademark symbol as it appears here.

References to UL and SPIRE™

Sample correct references	Incorrect references
For SPIRE™ qualified assessors
I am now a SPIRE™ qualified assessor. I am qualified by UL to perform SPIRE™ Verified assessments. I have earned SPIRE™ qualified assessor status from UL.	I am a certified SPIRE™ assessor. UL certified me as a SPIRE™ qualified assessor.

 

Sample correct references	Incorrect references
For SPIRE™ qualified companies
We are a SPIRE™ qualified company. We employ SPIRE™ qualified assessors, who perform SPIRE™ Verified assessments.	Our employees meet the requirements of the SPIRE™ qualified assessor program. Our company is a SPIRE™ qualified assessor. We are certified to perform SPIRE™ Verified assessments.